On demand webinar

How to reinvent your brand: Lessons from DC Advisory

60 mins
Watch this on demand webinar to get actionable advice from DC Advisory's senior marketers, who recently reinvented their global identity.

Speakers

Jen Barham
Managing Director, International Marketing & Communications Team, DC Advisory
Hollie Watkins
Manager, International Marketing & Communications Team, DC Advisory

Discover how to:

  • Win buy-in from your key stakeholders
  • Plan each stage of the project
  • Conduct a brand perception study to identify your priorities
  • Translate your new mission and values into a visual identity
  • Launch your new brand – both internally and externally
  • Ensure the new brand is adopted consistently across all offices

Plus, hear their 5 most important tips for marketers considering a brand refresh.

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DC Advisory's story

DC Advisory’s vision to become the premier mid-market investment bank, globally has been supported by its shareholder’s investments and acquisitions. Since 2018, DC Advisory has expanded into six new territories, acquiring two local, established boutiques in the US, India and Spain, and opening in Italy and the Netherlands.

 

With such rapid growth – a business now comprising 600+ professionals across 22 locations – developing and maintaining one global brand identity was a challenge.

 

Watch this webinar to hear how they consolidated their brand identity to overcome this challenge.