Client story: Clarksons' marketing team

How world-leading shipping firm, Clarksons, achieves brand consistency and improves collaboration with UpSlide.
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Objective
To provide global teams with the tools to achieve brand consistency, improve collaboration, and produce better deliverables.
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Samantha Cottle
Marketing Director, Clarksons

Challenge

Clarksons is the world’s leading provider of integrated shipping services, with 1600+ employees across 54 offices worldwide.

 

Their marketing team was constantly relied on to ensure that all deliverables were brand-compliant, regardless of department and geography. Considerable time was spent on reformatting and auditing documents to get them client-ready.

 

As such, they sought a tool that could provide global teams with easy access to unified marketing materials to help them produce high-quality documents faster and more autonomously.

UpSlide acts as an additional member of our marketing team – one that we can trust to guarantee that our global teams will produce brand-compliant, high-quality deliverables.

Samantha Cottle

Marketing Director, Clarksons

The UpSlide project

UpSlide was rolled out to 120 users and since then, our expert consultants have worked closely with Clarksons to ensure the project’s success.

 

“Our dedicated consultant spent time getting to know our users, their pain points and ways of working. Gaining this close insight into our business has enabled UpSlide to add further value to our templates, materials and training programmes, and has produced great results.”

UpSlide has undoubtedly streamlined my reporting processes. Whenever data changes in my Excel workbook, I can ensure that all linked graphs in my presentation are up-to-date in one click.

Martin Vidalis

Market Analyst, Clarksons

Results

UpSlide’s Content Library has enabled us to standardise marketing materials across our global business.

We now have company-branded slide decks, templates, images, icons and assets stored in one centralised place that are readily available for our teams to use.

Consistency

UpSlide has saved time for everyone in the business and freed up capacity.

The marketing team is no longer bogged down with formatting and auditing slides; UpSlide’s Slide Check takes care of that for us in a fraction of the time.

Efficiency

Since integrating UpSlide, the quality of documents produced across the company has increased.

It’s encouraged better engagement between marketing and the rest of the business, as we now have time to give more valuable advice on improving content quality, as opposed to just formatting.

Quality